This Coaching Program Has Helped Outdoor Enthusiasts Nationwide Build Unbreakable Strength and Resilience for
Their Most Challenging Adventures
This isn’t a basic fitness plan or one-size-fits-all program....
This is a fully customized approach, crafted by an expert strength coach and outdoors guide, designed to prepare your body and mind for the demands of the backcountry.
Watch This Video to Learn How Our Coaching Works
Ready to Stop Holding Yourself Back and Finally Build the Strength and Resilience Needed for Your Biggest Adventures?
Schedule a Zero-Commitment Strategy Call Below and Take the First Step Toward Transformation.
Here's What You Can Expect:
You Will Be Assigned A Personal Coach who will build you a 100% custom tailored training program designed to accommodate your goals, lifestyle, limitations, equipment, and schedule.
You Will Be Armed With A 100% Done For You Nutrition Blueprint built around your food preferences, schedule, time constraints, and lifestyle.
Your Program Will Be Accessible & Meticulously Tracked inside of my JH Fit Training custom mobile app which allows your coach to track, observe, and optimize your training regimen.
Every Week, You & Your Coach Will Conduct A One On One Check in to adjust your program based on the data from your programming, how you feel, and the results you see.
You Will Have Daily Access To Your Coach for accountability, questions, and feedback on anything pertaining to the mindset, nutrition, and training program created for you.
Access to a private community of over 500 men who use this coaching to elevate their mindset, physique, and stay accountable.
BONUS #1: All coaching clients attain lifetime membership to The Iron Forge - a unique group coaching platform that includes weekly group calls will me, thousands of hours of training content, and a private website where you can access everything.
BONUS #2: Receive a 20% off lifetime discount for all JH Brand merchandise, apparel, and supplements.
Get Started In Three Simple Steps
1. Schedule Your Strategy Call
Sign up for a zero-commitment call to learn how Seek To Do More can prepare you for your toughest outdoor challenges—building strength, resilience, and readiness for the backcountry.
2. Get a Custom Adventure-Ready Plan
Your coach will work with you to create a personalized training and mindset protocol designed around your goals, lifestyle, and the specific demands of mountain and trail adventures.
3. Transform Your Mindset and Fitness
Over 12 weeks, work closely with your coach to build lasting habits, optimize your conditioning and nutrition, and develop the mental toughness you need to tackle any mountain and beyond.
Discover the Training Principles That Help Outdoor Enthusiasts Build Real Strength and Resilience
Stop Letting Your Fitness Hold You Back on the Trail
Our unique approach to strength and endurance training prepares you for challenging hikes, steep climbs, and rugged backcountry terrain—without wasting hours on exercises that don’t translate to real-world adventure.
Forget One-Size-Fits-All Plans
Your program is customized to fit your goals, experience level, and schedule, so you can stay prepared and improve consistently, no matter where your adventures take you.
Say Goodbye to Quick Fixes and Gimmicks
We teach you the essential skills for lifelong strength, endurance, and mental toughness—so you’re always ready for the next trail, summit, or challenge.
Real Transformations, Real Stories: Watch How Seek To Do More Changed Lives
Are You Ready to Unlock Your Full Potential in the Mountains and in Life?
Stop letting your fitness and mindset hold you back from the adventures you crave.
My name is James Appleton, and my mission is simple:
To help you break free from feeling limited on the trail, build the strength and resilience to face any challenge in life, and get the most out of every outdoor experience.
I know the struggle of feeling unprepared and unfulfilled, but I’ve found purpose and strength through training and personal growth. I created Seek To Do More to empower others on the same journey.
Seek To Do More isn’t just about physical fitness; it’s about building a community of driven adventurers who push each other to reach new heights in every aspect of their life.
Let me help you become your strongest self—on the trail and in life.
The Only Thing That Holds You Back Is Your Own Limitations—We’re Here to Help You Break Through
Seek To Do More is designed to help you overcome physical and mental barriers that may be holding you back from fully embracing the outdoor experiences you love.
This program is your guide to building unbreakable resilience, discovering new strength, and gaining the confidence to take on any challenge, on the mountain and in life.
Seek To Do More isn’t a one-size-fits-all fitness app; it’s a community of driven adventurers who are committed to becoming the strongest versions of themselves.
By combining outdoor-focused physical training with mental conditioning, we offer a comprehensive approach to help you push beyond limits you didn’t know you had.
This is your chance to join a community dedicated to growth and resilience. You’ll get the tools, support, and accountability to make lasting changes that will transform every adventure—and your life.
Do Any Of These Stories Sound Like You?
Shaine Reclaimed Her Confidence, Self-Belief, and Fitness
Shaine's story began in a period of personal rebuilding, struggling with weight gain and a loss of self after the end of a significant relationship.
Her turning point came with Seek To Do More, where she found a program that reignited her love for the outdoors, hiking, and rediscovered her self-reliance and adventure spirit.
Through consistent engagement with the program, she developed not only physical strength but also a profound sense of confidence and empowerment, culminating in her solo completion of the challenging Northville-Placid Trail.
Shaine's journey is a testament to the transformative power of dedication and the right supportive community.
Justin Became A Stronger Version Of Himself
Justin's journey with Seek To Do More started from a place of routine and unfulfilled potential, despite his discipline in fitness challenges like 75 Hard.
The turning point was his engagement with the program, which expanded his approach to personal growth beyond physical fitness, incorporating mental and emotional development.
Through the supportive community and structured guidance of Seek To Do More, Justin rediscovered his passion, pushed his boundaries, and found a deeper sense of purpose and fulfillment.
His story exemplifies the profound impact of holistic self-improvement and the power of community support in achieving lasting change.
Annie Became A Stronger Hiker & Person On and Off the Trail
Annie, a wife and mother of 3, decided it was time to do something for herself. She wanted to improve her hiking ability so she could enjoy her adventures and not struggle through them.
In just a few months with us, Annie went from the couch to High Peaks summits, to half-marathon finish lines, and powerlifting platforms.
Annie has reshaped her mind and what she's truly capable of in life on and off the trail. Oh, and she's also down over 20 lbs too. But if you ask her, she'll tell you that's just a side effect of pursuing her hiking goals.
Her story highlights what happens when you inbest in yourself, get help, and follow the plan. The sky is the limit for Annie.
Dan Dropped 15 lbs in 30 Days and Awakened His Strongest Self
Annie, a wife and mother of 3, decided it was time to do something for herself. She wanted to improve her hiking ability so she could enjoy her adventures and not struggle through them.
In just a few months with us, Annie went from the couch to High Peaks summits, to half-marathon finish lines, and powerlifting platforms.
Annie has reshaped her mind and what she's truly capable of in life on and off the trail. Oh, and she's also down over 20 lbs too. But if you ask her, she'll tell you that's just a side effect of pursuing her hiking goals.
Her story highlights what happens when you inbest in yourself, get help, and follow the plan. The sky is the limit for Annie. Dan's fitness journey was marred by inconsistency and fleeting successes in weight loss, struggling to maintain a routine without accountability.
Discovering Seek To Do More marked a pivotal moment, providing him with a structured plan and the crucial accountability he lacked.
Through the program, Dan not only lost 15 lbs in 30 days but also underwent a significant mental transformation, embracing a sustainable lifestyle of health and fitness.
His story highlights the power of accountability and personalized planning in overcoming obstacles to achieve lasting success.
Ready to Get Started?
Get Started in Three Simple Steps
Step 1: Schedule Your Strategy Call
Step 2: Receive Your Custom Adventure-Ready Protocol
Step 3: Build Lasting Strength and Resilience for Every Challenge Ahead
Frequently Asked Questions
Browse through our frequently asked questions to learn more about what to expect, requirements, and how we can assist you in achieving your goals.
What is the Seek To Do More 30 Day Recalibration Program?
The 30 Day Recalibration Program is a comprehensive system designed to unlock your true potential by making purposeful daily commitments. It focuses on building a stronger body, a resilient mindset, and an awakened spirit to help you become the strongest version of yourself.
Who is this program for?
This program is for anyone feeling stuck in a routine, lacking direction, or struggling to maintain consistency in their personal and professional lives. Whether you're looking to improve your physical fitness, mental clarity, or overall sense of purpose, this program is tailored to help you achieve these goals.
How does the program work?
The program is structured around seven daily commitments that cover physical activity, nutrition, personal growth, and more. Each day, you'll receive guidance and tasks designed to push you towards your personal best. You'll also have access to resources and a community of like-minded individuals for support.
Do I need any special equipment or prerequisites to start?
No special equipment is required to begin. All you need is the commitment to follow through with the daily tasks and an openness to embrace change. The program is designed to be accessible to everyone, regardless of your current lifestyle or fitness level.
How much time do I need to dedicate daily?
While the time can vary depending on the day's specific commitments, you should expect to dedicate approximately 60 to 90 minutes daily to the program. This time is an investment in yourself and your future.
Can I continue my current fitness or diet regimen while participating?
Absolutely! The program is designed to complement and enhance your existing routines, not replace them. We encourage you to integrate the daily commitments with your current practices for a holistic approach to improvement.
What results can I expect from the program?
Participants can expect to see significant improvements in their physical fitness, mental clarity, and overall sense of well-being. By the end of the 30 days, you'll have established a solid foundation of habits that promote a more intentional, fulfilling life.
Is there support available if I have questions or need guidance?
Yes, we offer continuous support throughout the program. You'll have access to our community forum where you can connect with other participants, share experiences, and seek advice. Our team is also available for any specific queries or additional support you may need.
What happens after the 30 days?
After completing the 30-day program, you'll have the tools and habits needed to continue on your path to becoming an unstoppable version of yourself. We also offer additional resources and follow-up programs to help maintain and build upon your progress.
How do I sign up?
Signing up is easy! Just click the "Start My 30-Day Transformation" button on our website, fill out the registration form, and you're all set to begin your journey with Seek To Do More.
Copyright: Seek To Do More 2024 - All Rights Reserved
Tyler Morgan,
Type II Diabetic
"There are a lot of gimmicks out there. This is not one of them. This is raw, this is real, these are passionate people who say what they mean and mean what they say. There is no doubt about that. So give it a go. It will be worth every second, every dime, every penny, every rep. It will be worth your go."
This Isn't Just A Workout Program. This Will Transform Your Entire LIfe.
What Makes This Coaching Different?
Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life.
They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle.
With this coaching experience, no program or nutrition plan is alike, because no client is alike.
Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible.
Without the shortcuts, gimmicks. or bullshit.
Meet Your Head Coach
Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.
He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since.
Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce.
After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.
After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time.
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
This Program Revolves Around Three Main Pillars
PILLAR #1
More times than not, your mindset is the number one thing holding you back. Focus on aligning your mindset and mentality with your goals. Removing any sense of doubt or uncertainty, ensuring that you're starting each day with a concise plan for achieving success in your career, relationships, and fitness.
PILLAR #2
Learn how to use food as a fuel to increase your performance in every aspect of your life. You will learn how to use food as a tool to help you sustain your energy levels throughout the day, feeling full and satisfied while burning body fat around the clock. Nutrition is about finding the foods that work best for your body to maximize your mental and physical performance.
PILLAR #3
No more going into the gym without a plan or idea of what you should be doing. You will be armed with a daily blueprint that is structured to ensure you're working to look the way you want without having to sacrifice the time you look forward to most with your family and loved ones while having the energy to be the best version of yourself during the times it matters most.
- Evan Hunt
The Failure Forward Growth Program
After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men.
Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over.
For life.
Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term.
With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year.
Without needing to count on a trainer or another coach to help you continue on your journey.
That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.
Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle.
Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.
Featured Meals
Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want.
Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like.
By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.
Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...
Don works as a high school football and wrestling coach and is a dedicated father and husband.
After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth.
Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day.
"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life.
It's saved every aspect of my life. Mentally, Physically, and Emotionally."