Become the Strongest Version of Yourself on the Trail and in Life
A personalized coaching system for outdoor driven men and women who are done letting their fitness hold them back from the adventures they deserve.
Built by a licensed hiking guide and certified strength coach who lost 100 pounds, created a system that changed his entire life, and has now spent over 1,000 days helping others do the same.
WATCH THE VIDEO: How the Seek To Do More Coaching Experience Works
Next Step: Schedule your strategy call now to see if this coaching experience is the right fit for you. Spots are limited.
Here's What You Can Expect:
You Will Be Assigned A Personal Coach who will build you a 100% custom tailored training program designed to accommodate your goals, lifestyle, limitations, equipment, and schedule.
You Will Be Armed With A 100% Done For You Nutrition Blueprint built around your food preferences, schedule, time constraints, and lifestyle.
Your Program Will Be Accessible & Meticulously Tracked inside of my JH Fit Training custom mobile app which allows your coach to track, observe, and optimize your training regimen.
Every Week, You & Your Coach Will Conduct A One On One Check in to adjust your program based on the data from your programming, how you feel, and the results you see.
You Will Have Daily Access To Your Coach for accountability, questions, and feedback on anything pertaining to the mindset, nutrition, and training program created for you.
Access to a private community of over 500 men who use this coaching to elevate their mindset, physique, and stay accountable.
BONUS #1: All coaching clients attain lifetime membership to The Iron Forge - a unique group coaching platform that includes weekly group calls will me, thousands of hours of training content, and a private website where you can access everything.
BONUS #2: Receive a 20% off lifetime discount for all JH Brand merchandise, apparel, and supplements.
You Deserve More
You want to hike farther. Feel stronger. Take on bigger challenges. And you want the confidence to know your body and mind are ready for whatever the trail throws at you.
Here is my story.
A decade ago, I was 300 pounds. I was abandoning friends on hikes because I could not keep up. I would tell them "this is too hard" and turn around while they kept going.
Then my wife looked at me and asked a question that changed my life:
"What's your endgame here? We have a daughter now."
That hit me in a way nothing else ever had. I was not the husband or the father I wanted to be. I was not the man I knew I could be. And I realized that if I did not change everything, nothing was going to get better on its own.
So I got to work. I dropped nearly 100 pounds through proper eating, weight lifting, and hiking. I could finally climb mountains without feeling like death at the top.
But I wanted more than fitness. I wanted the whole package. I wanted to be disciplined. Consistent. Mentally strong. I wanted to show up for my family, my work, and myself every single day.
So I wrote my own plan. I created Seek To Do More. A complete system to strengthen every part of my life: body, mind, habits, and purpose.
Everything improved at once. Physical fitness, discipline, productivity, mindset. I became the husband and father I always wanted to be.
Fast forward over 1,000 days. This system now helps people across the country become the strongest versions of themselves, on the trail and in their daily lives.
– James
The real problem most people miss
The truth is, your fitness on the trail is only part of the equation.
There is a mental side that most people never address. The discipline to keep training when you do not feel like it. The consistency to follow through on the days when motivation is nowhere to be found. The accountability to hold yourself to a standard when no one is watching.
You see, most programs hand you a set of workouts and call it done. They ignore the mental game completely. They do not address what happens on the Tuesday night when you are tired from work and the gym sounds miserable. Or the week where travel throws your whole schedule off.
That is where people fall off. And that is exactly what Seek To Do More was built to solve.
This is a complete approach because being outdoors is a complete experience. We are not out there for nice views alone. We are out there because it makes us better. Top to bottom. Body, mind, and how we show up in every other area of life.
How Seek To Do More works
The Seek To Do More coaching experience is built on three parts, each one designed to build on the others so that you transform as a complete person.
Part One: Training and Nutrition Using the Mountain Strength Method
You will receive a personalized fitness and nutrition plan built for your goals, your skill level, your equipment access, and your schedule. This plan is created by a licensed hiking guide and certified strength and conditioning coach who understands what the backcountry actually demands from your body.
Your training follows the Mountain Strength Method, a four pillar system designed to build complete trail readiness:
Pillar 1: Foundational Strength. Total body strength development using squats, deadlifts, presses, and weighted carries. A strong body is harder to break, and when you are five miles deep in the backcountry, that is no place to have your body fail.
Pillar 2: Elevation Athleticism. Hybrid strength and conditioning circuits that build the agility and power you need for steep climbs and uneven terrain. Because you are not a robot out there. You are maneuvering over boulders, ducking under blowdown, and pulling yourself up by roots.
Pillar 3: Trail Endurance. Zone 2 and Zone 3 cardio sessions that build the aerobic capacity you need for long trail days. This is how you stop getting gassed halfway through a hike.
Pillar 4: Backpack Strength. Loaded carry training that builds the specific tolerance your body needs for hiking with a full pack. This is the pillar most programs completely ignore.
Part Two: Mental Resilience and Daily Habits
You will follow a structured plan to build the discipline, habits, and resilience you need to stick with your goals when motivation fades.
This part of the system is built around the 7 Daily Commitments, a framework that makes showing up completely automatic. You stop relying on willpower and start relying on structure.
The result is a level of consistency you have never experienced before. Training becomes part of who you are. You hold yourself to a higher standard because that is the person you have become.
Part Three: Coaching Support and Community
You get me as your personal coach, plus a community of like minded outdoor people committed to becoming their strongest selves.
Direct access to James for guidance through every aspect of your transformation.
Personalized feedback on your training, nutrition, habits, and mindset. A team of people around you who demand more from themselves every day.
Let's face it. When you surround yourself with people who hold themselves to a high standard, you naturally rise to that level.
Real People. Real Transformations.
Shaine Reclaimed Her Confidence, Self-Belief, and Fitness
Shaine came to us during one of the hardest seasons of her life. She was rebuilding after the end of a significant relationship, dealing with weight gain, and feeling like she had lost herself.
Through Seek To Do More, she found her way back. She reconnected with her love for the outdoors. She built real physical strength. And she developed a level of confidence and self reliance that she had not felt in years.
It all came together when she completed the Northville Placid Trail solo. That is over 130 miles through the Adirondack backcountry, on her own, fully prepared and fully capable.
Ask Shaine what changed and she will tell you: "I found myself again."
Justin Became A Stronger Version Of Himself
Justin was already disciplined when he started. He had done programs like 75 Hard. He could push through tough workouts. But something was missing.
Through Seek To Do More, Justin expanded his approach to growth beyond the physical. He started building mental resilience, emotional strength, and a deeper sense of purpose.
He pushed his boundaries in ways he had not expected. He reconnected with his passion. And he found a sense of fulfillment that fitness alone had never given him.
Annie Went from the Couch to High Peaks Summits
Annie is a wife and mother of three. She decided it was time to invest in herself. She wanted to enjoy her hikes, not just survive them.
In a few months with us, Annie went from the couch to High Peaks summits, half marathon finish lines, and powerlifting platforms. She reshaped her mind and discovered what she is truly capable of.
She also lost over 20 pounds. But if you ask her, she will tell you that is just a side effect of pursuing her hiking goals.
Dan Dropped 15 Pounds in 30 Days and Built the Mindset to Keep Going
Dan had been stuck in a cycle of progress and backsliding for years. Travel, work, and a lack of structure made consistency feel impossible. He would lose weight and then fall off.
With Seek To Do More, he got a plan built for real life. Clear training. Simple nutrition. Daily accountability. In his first 30 days, he dropped 15 pounds.
More importantly, he built the mindset to keep going. Work trips stopped being an excuse. Mornings became his time to train. He stopped putting himself last and started living stronger for himself and the people around him.
What You Walk Away With
Here’s what you’ll actually walk away with:
Trail Strength That Lasts. You will feel stronger, more stable, and more prepared for demanding hikes and backcountry adventures. Your body will be built for what the mountains actually require.
Consistency That Sticks. You will build habits that fit your life and become part of who you are. Training on busy days, stressful days, and travel days becomes automatic.
A Clear Plan with Zero Guesswork. You will know exactly how to train, how to eat, and how to improve. No confusion. No searching the internet for answers. A system built specifically for you.
Discipline That Carries Into Every Area of Your Life. You will learn to follow through daily, whether you feel like it or not. You will hold yourself to a higher standard in your fitness, your work, and your relationships.
Mental Resilience That Makes You Capable of More. You will replace excuses with structure. You will develop the focus and toughness to handle challenges on the trail and in your daily life.
A Coach and a Team That Will Not Let You Quit. You will have James in your corner and a community of people around you who are committed to the same standard. When things get hard, you will not be alone.
Imagine this
You are standing on a summit you just climbed without issue. Your legs feel strong. Your lungs feel clear. You are fully confident in your fitness, your mind, and your abilities.
You are stronger and more capable than you have been in years. Fitness no longer holds you back from any adventure you want to take on.
You have built the discipline and resilience to show up every day, whether it is a training day, a work day, or a trail day. You do the work because that is who you are now.
This is what the Mountain Strength Method and the Seek To Do More system build. And it goes far beyond hiking.
Your future deserves it. Your adventures will thank you. The world needs you at your very best.
Time to bring that mountain version of you into your daily life.
Real Transformations, Real Stories: Watch How Seek To Do More Changed Lives
Your Investment
Complete Transformation: $2,500 (Pay in Full)
Payment Plan: $3,000 (3 payments of $1,000)
The Strongest Self Guarantee
If you fully engage with the Seek To Do More system and complete the program, you will become a different person than when you started. If that does not happen, I will give you your money back plus an extra dollar.
That is how confident I am in this system. I have lived it for over 1,000 days. I have watched it change lives across the country. It works when you work it.
Get Started in Three Simple Steps
Step 1: Schedule Your Strategy Call
Step 2: Receive Your Custom Adventure-Ready Protocol
Step 3: Build Lasting Strength and Resilience for Every Challenge Ahead
Frequently Asked Questions
Browse through our frequently asked questions to learn more about what to expect, requirements, and how we can assist you in achieving your goals.
What is the Seek To Do More Coaching Experience?
This is a premium, one on one coaching program designed to build the strongest version of yourself on the trail and in life. It includes a personalized training and nutrition plan using the Mountain Strength Method, a structured mental resilience and daily habit system, and direct coaching support from James with access to a community of like minded outdoor people.
Who is this program for?
This is for outdoor driven men and women who are ready to completely transform their fitness, discipline, and approach to life. You value personal growth. You want real accountability. And you are committed to becoming the strongest, most capable version of yourself.
How does the program work?
The coaching experience is built on three parts: personalized training and nutrition using the four pillar Mountain Strength Method, structured mental resilience and daily habit development, and one on one coaching with community support. Every part of your plan is tailored to your goals, skill level, equipment access, and schedule.
Do I need any special equipment or prerequisites to start?
No. Your plan is built around what you have access to. Whether you train at a full gym, a home gym, or with limited equipment, your program will be designed to fit your situation.
How much time do I need to dedicate daily?
Most clients train five days per week, with sessions ranging from 30 to 60 minutes depending on the day. The daily habit and mindset work takes about 15 to 20 additional minutes. Your plan will be built to fit your schedule.
Can I continue my current fitness or diet regimen while participating?
Your current routine will be evaluated and your new plan will be built to align with your goals. In most cases, the Mountain Strength Method replaces your current training because it is designed specifically for outdoor performance and complete development.
What results can I expect from the program?
Clients consistently report feeling stronger on the trail, more disciplined in their daily lives, and more confident in their ability to take on challenges. Physical results like weight loss and improved endurance are common. The mental and habit changes are what most people say surprised them the most.
Is there support available if I have questions or need guidance?
Yes. You have direct access to James as your coach throughout the program. You also have access to the community for additional support and accountability.
What happens after the 30 days?
Many clients continue their development through the Mountain Strength Training community ($149 per month), which provides ongoing programming, rotating training blocks, and continued access to the Marco Polo community. Others feel equipped to continue independently with the systems they have built.
How do I sign up?
Schedule a strategy call using the button on this page. We will talk through your goals and your situation to see if this coaching experience is the right fit. Spots are limited because James works with clients one on one.
Copyright: Seek To Do More 2024 - All Rights Reserved
Tyler Morgan,
Type II Diabetic
"There are a lot of gimmicks out there. This is not one of them. This is raw, this is real, these are passionate people who say what they mean and mean what they say. There is no doubt about that. So give it a go. It will be worth every second, every dime, every penny, every rep. It will be worth your go."
This Isn't Just A Workout Program. This Will Transform Your Entire LIfe.
What Makes This Coaching Different?
Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life.
They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle.
With this coaching experience, no program or nutrition plan is alike, because no client is alike.
Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible.
Without the shortcuts, gimmicks. or bullshit.
Meet Your Head Coach
Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.
He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since.
Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce.
After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.
After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time.
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
This Program Revolves Around Three Main Pillars
PILLAR #1
More times than not, your mindset is the number one thing holding you back. Focus on aligning your mindset and mentality with your goals. Removing any sense of doubt or uncertainty, ensuring that you're starting each day with a concise plan for achieving success in your career, relationships, and fitness.
PILLAR #2
Learn how to use food as a fuel to increase your performance in every aspect of your life. You will learn how to use food as a tool to help you sustain your energy levels throughout the day, feeling full and satisfied while burning body fat around the clock. Nutrition is about finding the foods that work best for your body to maximize your mental and physical performance.
PILLAR #3
No more going into the gym without a plan or idea of what you should be doing. You will be armed with a daily blueprint that is structured to ensure you're working to look the way you want without having to sacrifice the time you look forward to most with your family and loved ones while having the energy to be the best version of yourself during the times it matters most.
- Evan Hunt
The Failure Forward Growth Program
After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men.
Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over.
For life.
Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term.
With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year.
Without needing to count on a trainer or another coach to help you continue on your journey.
That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.
Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle.
Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.
Featured Meals
Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want.
Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like.
By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.
Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...
Don works as a high school football and wrestling coach and is a dedicated father and husband.
After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth.
Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day.
"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life.
It's saved every aspect of my life. Mentally, Physically, and Emotionally."