I used to be the guy who had to turn around on hikes because I couldn't handle it... Now I help hikers and backpackers become confident mountain athletes.
STOP SECOND-GUESSING YOUR FITNESS AT EVERY TRAILHEAD
A 6-week team program to build the systematic strength that hiking demands... Not just more cardio.
Watch the video below to see how our teams work
Next Step:
Join the team and start training for the hiking season ahead.
The next Team starts AUGUST 31—spots are limited.
Get Started in 3 Simple Steps
1. Join the Team
Secure your slot and become part of a 20-person team training together for the next 6 weeks.
2. Follow a Proven, Mountain-Focused Plan
Train with strength workouts, conditioning sessions, and hiking assignments designed to match the physical demands of the trail.
3. Show Up Strong and Ready
Build the stamina, strength, and confidence to hit the trail without hesitation—and enjoy your hikes like never before.
Here's What Most Hikers Get Wrong
You struggle up steep climbs. Feel drained halfway through hikes. Wonder if you're cut out for challenging trails.
So what do you do?
"I need more cardio." - But cardio doesn't build the total-body strength that mountains demand.
"I need better gear." - But spending thousands on ultralight equipment won't fix weak muscles and poor conditioning.
"I'll get in shape by hiking more." - You need systematic preparation before you hit the trail.
Here's the truth most hiking advice misses:
Mountains require strength training as the foundation.
You're not just walking on flat ground. You're climbing with a loaded pack, pulling yourself up by roots, navigating uneven terrain for hours.
Your body needs to be systematically prepared for these demands.
That's exactly what the Mountain Strength Method does.
What You’ll Get from the Program
This program is designed to help you perform your best outdoors and eliminate fitness anxiety before you hit the trail.
Confidence at the Trailhead: Know that your body can handle the miles ahead—without guessing or hoping you’re in shape.
Strength and Endurance for Real Trails: Build a body that’s ready for steep climbs, tough descents, and long days on your feet.
Better Energy and Recovery on Every Hike: Learn how to fuel your body the right way so you feel energized during your climbs—and recover faster after.
Momentum That Lasts Beyond the 6 Weeks: Build lasting habits, dial in your routine, and carry your progress into every season ahead.
What’s Inside the Program
Here’s exactly what you’ll get over the next 6 weeks:
Weekly Training Plan: 5 workouts per week including strength, cardio, conditioning, and backpacking sessions—designed for all fitness levels.
Mobile Training App: Access your full program with video demos, workout tracking, and reminders all in one place.
Great Range Nutrition Blueprint: A simple, no-fluff guide to fueling your body for energy, recovery, and performance—on and off the trail.
Weekly Team Coaching Calls: Live calls with James to get feedback, stay accountable, and keep your training on track.
Private Team Chat: Train with a 15-person group inside a private thread for daily check-ins, support, and shared wins.
Progress Tracking Tools: Log every workout, track your consistency, and see your momentum build week after week.
Direct Access to Your Coach: Message James directly through the app for support, answers, or a push when you need it most.
MEET YOUR COACH | JAMES APPLETON
I used to be the guy turning around on hikes because I couldn't handle it.
300 pounds. Out of breath. Embarrassed.
Then I discovered what really works: systematic strength training designed for the mountains.
Not just cardio. Not just better gear. Systematic preparation that builds real capability.
As a licensed hiking guide and certified strength coach, I've spent years combining these worlds. I've guided hundreds of hikers to summits they never thought possible.
I live and breathe this stuff. Multiple rounds of the Adirondack 46 High Peaks. Northville-Placid Trail. Powerlifting records. Half marathons.
But more importantly, I've helped over 1,000 hikers transform from weekend warriors into confident mountain athletes using the exact system you'll get in this program.
Whether you're starting from the couch or you're already hitting trails regularly, this systematic approach will take you further than you thought possible.
HERE'S WHAT THOSE WHO HAVE SUCCEEDED HAVE TO SAY
tHE nEXT team sTARTS AUGUST 31!
You’ve got goals. We’ve got the plan, the team, and the support to help you reach them.
The Great Range Athlete Program is your chance to train with purpose, hike with confidence, and build real momentum that lasts well beyond six weeks.
The full program is just $249.
It’s limited to just 20 people to keep the team focused, committed, and fully supported from start to finish.
If you’re ready to lock in your spot, hit the button below and join the team. If you still have questions or want to make sure this is the right fit, book a quick call and we’ll talk it through together.
TAP THE BUTTON BELOW TO SECURE YOUR SLOT NOW
Or if you still have questions, book 15 minute call with me below:
Copyright Seek To Do More 2024 - All Rights Reserved
What Makes This Coaching Different?
Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life.
They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle.
With this coaching experience, no program or nutrition plan is alike, because no client is alike.
Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible.
Without the shortcuts, gimmicks. or bullshit.
Meet Your Head Coach
Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.
He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since.
Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce.
After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.
After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time.
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
- Evan Hunt
The Failure Forward Growth Program
After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men.
Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over.
For life.
Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term.
With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year.
Without needing to count on a trainer or another coach to help you continue on your journey.
That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.
Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle.
Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.
Featured Meals
Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want.
Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like.
By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.
Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...
Don works as a high school football and wrestling coach and is a dedicated father and husband.
After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth.
Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day.
"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life.
It's saved every aspect of my life. Mentally, Physically, and Emotionally."